Project: Revitalization of Enhance Detailer's Visual Identity
Client: Enhance Detailer, New Zealand
2023
2023
Challenge: To refresh the visual identity while preserving the essence of the existing brand, strengthening the emotional connection with the clientele, and highlighting their commitment to excellence in car detailing.
Brand Analysis and Strategy: A thorough review of the previous visual identity was conducted to identify and preserve key components that resonate with the loyal customer base, maintaining familiarity while modernizing the image.
Brand Analysis and Strategy: A thorough review of the previous visual identity was conducted to identify and preserve key components that resonate with the loyal customer base, maintaining familiarity while modernizing the image.
Logo Redesign: The iconic structure of the "ED" initials was retained and updated with a more contemporary style. An element of moving water was integrated, reflecting precision and care, preserving the symbolism from the original but with a fresher and cleaner execution.
Visual Coherence: Variations of the logo were created to adapt to different mediums, each respecting the brand's essence and ensuring immediate recognizability.
Multifaceted Implementation: The revitalized identity was applied in an integrated manner across service vehicles, workwear, accessories, and promotional materials. This multifaceted approach ensures that the brand's essence remains intact at each touchpoint.
Brand Guide and Launch: An updated brand guide was provided to ensure consistency in future applications. The new identity was strategically deployed to make an impact and capture the target market's attention.
Results: The refresh of the visual identity successfully maintained the familiarity and original essence valued by customers while elevating the brand perception. Positive feedback has confirmed the achievement of the objective, with a notable increase in brand recognition and customer retention.
