Project: Rebranding and Visual Identity Development for Transhuguin
Client: Transhuguin Logistics
Objective: To reinvigorate Transhuguin's brand presence and align it with modern standards while ensuring that the company's core values of movement and reliability are communicated effectively.
Brand Assessment: Initiated with an evaluation of the existing brand elements, identifying strengths and areas for innovation. The goal was to enhance recognition and ensure the brand's relevance in the logistics sector.
Logo Development: Crafted a dynamic and forward-moving logo to embody the company's ethos of 'live in movement.' The use of bold fonts and directional arrows in the design signifies motion and progress, essential attributes in the logistics industry.
Color Scheme and Typography: Selected a palette that reflects professionalism, energy, and trust. The combination of blue and yellow hues provides a vibrant contrast, while the choice of strong, legible typography ensures clear communication across various applications.
Branding Applications: Applied the new visual identity cohesively across all touchpoints, including vehicle livery, uniform design, packaging, digital platforms, and promotional materials, to establish a strong and consistent brand narrative.
Brand Guidelines: Compiled comprehensive brand guidelines to ensure consistency in the application of the new identity, facilitating brand coherence across future marketing and operational materials.
Outcome: The rebranding initiative was met with positive reception, with the new visual identity reflecting a modern, agile, and responsive company. The redesign strengthened the brand's market position and contributed to increased brand recognition and cohesion across all customer interaction points.
Reflection: This project underscored the importance of a brand's visual identity in narrating its story and values. Transhuguin's new branding successfully aligns with its commitment to providing reliable and dynamic logistics services, propelling the brand forward in a competitive industry.
