Project: Bespoke Visual Identity for Dra. Milagro Saez, Restorative Dentistry
Client: Dra. Milagro Saez
Objective: To craft a unique visual identity that marries the initials of Dr. Milagro Saez into an isologo that subtly incorporates the imagery of a smile, reflecting the joy and satisfaction resulting from her dental restoration services.
Client Briefing and Vision: Detailed discussions with Dr. Saez identified her vision for an isologo that intertwined her initials 'M' and 'S' in a harmonious design. The isologo needed to be elegant, indicative of a smile, and embody the positive outcomes of her dental work.
Conceptualization: Sketches and conceptual mockups focused on creating an emblem where the letters 'M' and 'S' flowed into each other, forming a visual representation of a smile. This concept was to ensure that the practice's brand would be synonymous with patient satisfaction and the artistry of smile restoration.
Color Selection and Typography: The color palette was carefully curated to be soothing and inviting, with a hint of sophistication. The typography was selected for its clean lines and modernity, ensuring legibility and reinforcing the practice's contemporary approach to dental care.
Brand Deployment: The isologo was adapted across a suite of brand materials, including appointment cards, office decor, and the clinic's website, to create a cohesive brand experience from the first point of contact.
