Project: Visual Identity for La Rancha Avicola
Client: La Rancha Avicola
Objective: For the "La Rancha - Avícola" project, we began with thorough research into the poultry market and branding trends within the industry. Aiming to position "La Rancha" as a reliable provider of high-quality poultry products, we developed a visual identity that conveyed freshness, quality, and a natural origin.
The color palette was chosen to reflect earthy and warm tones, with hints of vibrant red to signify the vitality and passion of the brand, and yellow to symbolize the freshness and quality of the eggs and chicken. The logo, featuring a stylized rooster, immediately communicated the poultry focus of the business and was designed to be easily recognizable, functional across digital and print applications, from egg packaging to staff uniforms.
Multiple product mockups and brand applications were created to visualize how the branding would come to life across different contexts, from exterior signage to packaging. Special attention was given to typography, ensuring it was readable and professional to reinforce the brand's image.
The final result was a cohesive and appealing brand identity that extended across various customer touchpoints, including social media, where posts and reels were crafted to showcase the products in a natural and appetizing setting, encouraging public interaction and engagement.
For printed and digital advertising, we produced high-quality images that highlighted the products in scenarios that evoked freshness and quality, and we designed flyers and brochures that communicated "La Rancha's" value proposition and educated consumers on the benefits of choosing fresh, locally-sourced poultry products.
This comprehensive approach ensured that every interaction with the "La Rancha - Avícola" brand consistently conveyed its core message and values, establishing a strong brand presence in a competitive market.
