Project: Visual Identity Design for Dr. Agustín Derni's Law Practice
Client: Dr. Agustín Derni, Attorney at Law
Objective: To develop a visual identity that embodies the sophistication and professionalism of Dr. Derni's legal practice, conveying trust and robustness within the legal field.
Initial Consultation: An initial meeting was held with Dr. Derni to understand his values, the vision of his legal practice, and how he wished his brand to be perceived by clients and peers.
Concept Development: It was decided that the isologo should incorporate classic elements of law and justice. The column, traditionally associated with law, was chosen for its connotations of structure and order.
Isologo Design: An isologo was created, merging a stylized column with Dr. Derni's initials 'A' and 'D'. This design reflects both tradition and stability while offering a modern and distinctive edge.
Color Palette and Typography: A restrained color palette was used, employing black to convey elegance and seriousness. The typography was chosen for its readability and presence, ensuring that Dr. Derni's name remained prominent and professional.
Brand Applications: The new visual identity was applied to business cards, law firm stationery, and office signage to ensure a consistent and professional presentation.
Style Guide: A style guide was provided detailing the proper uses of the isologo, color palette, typography, and brand applications to ensure consistency across all platforms and materials.
Outcome: The visual identity developed has established a sense of authority and distinction for Dr. Derni's law practice. Clients have shared that the branding communicates a high level of professionalism and Dr. Derni's commitment to justice and the law.
